Rishie Narula

Product Leader building at the intersection of AdTech, B2B SaaS, and Generative AI.

12+ years of product experience at Google and Pinterest, driving $46B+ in ad spend and launching innovative GenAI tools. MS in Product Design from Northwestern.

Impact at Scale

$550M

Targeted in incremental revenue by leading the "Must Win Lower Funnel" GTM strategy, now the model for Pinterest's 2025 performance suite.

30%

Reduction in workflow time for the global marketing team by co-founding the GenAI Tiger Team and shipping new AI-powered tools.

$46B+

Ad spend analyzed by launching the MMM Consultation UI, delivering critical insights to 100 of Google's top advertisers.

About Me

I'm a seasoned Product Leader with over 12 years of experience building transformative products at some of the world's most innovative companies. My journey began at Google, where I spent 8 years leading cross-functional teams in the AdTech space, directly contributing to products that processed over $46 billion in ad spend annually.

At Pinterest, I spearheaded the development of next-generation advertising solutions and GenAI-powered creative tools, working at the forefront of machine learning and user experience design. My approach combines deep technical understanding with user-centric design principles, always focusing on solving complex problems that matter.

I hold a Master's degree in Product Design from Northwestern University, where I honed my skills in design thinking, user research, and strategic product development. This academic foundation, combined with my industry experience, allows me to bridge the gap between cutting-edge technology and meaningful user experiences.

Currently, I'm preparing to launch my next venture: The Agentive Labs and The Agentive Labs Studio, where I'll be exploring the frontier of autonomous AI agents and their applications in creative workflows. I'm passionate about building products that not only solve today's problems but anticipate tomorrow's opportunities.

Professional headshot Northwestern University graduation

My Product Philosophy

Insight-Driven, Not Just Data-Led

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Data tells you where to look, but human insight tells you what to build. I believe in complementing large-scale analytics with deep qualitative research. The most powerful "aha!" moments—like discovering the core of "range anxiety" for e-bike users in my DuoBike project—come from talking to and observing real people.

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Prototype to Learn

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A product requirements document is a hypothesis. A working prototype is the experiment. I believe in building to think, whether it's a "vibe-coded" app or a detailed Figma mockup. This hands-on approach, central to my work at Northwestern and The Agentive Labs, de-risks development and ensures we're building the *right* thing before we build it *right*.

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Execute with Clarity and Purpose

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A brilliant idea is meaningless without flawless execution. My experience launching GTM strategies at Pinterest and Google taught me the importance of aligning cross-functional teams around a clear vision, a prioritized roadmap (using frameworks like RICE), and measurable goals. The ultimate goal is to ship products that not only solve a user's problem but also drive meaningful business impact.

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AI Playground

Exploring creative frontiers with generative AI. A collection of experiments, discoveries, and artistic expressions using ChatGPT, Gemini and more.

In The Works

The Agentive Labs & The Agentive Labs Studio

My upcoming venture focused on building autonomous AI agents that revolutionize creative workflows. We're developing intelligent systems that understand context, learn from user behavior, and autonomously execute complex creative tasks while maintaining human oversight and creativity at the core.

This represents the next evolution in human-AI collaboration, where technology amplifies creativity rather than replacing it.